Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe demise of a corporate giant.AbstractReviews the book 'Splash of Colors: The Self-Destruction of Braniff International,' by John Nance.SubjectsSPLASH of Colors (Book); NANCE, John; BUSINESS failures; NONFICTIONPublicationManagement Review, 1984, Vol 73, Issue 12, p56ISSN0025-1895Publication typeBook Review