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- Title
Briefly noted. . .
- Abstract
List books that may be of interest to managers. Book titled 'Developing New Products and Repositioning Mature Brands: A Risk-Reduction System That Produces Investment Alternatives,' by Eugen J. Caferelli; '120 Careers in the Health Care Field,' by Melvin and Stanley Alperin; 'Stock Market Strategies for Consistent Profits,' by Raymond R. Righetti; 'Travel and Entertainment: Business or Pleasure?'
- Subjects
READING interests of executives; MANAGEMENT bibliography; DEVELOPING New Products &; Repositioning Mature Brands: A Risk-Reduction System That Produces Investment Alternatives (Book); 120 Careers in the Health Care Field (Book); STOCK Market Strategies for Consistent Profits (Book)
- Publication
Management Review, 1981, Vol 70, Issue 4, p64
- ISSN
0025-1895
- Publication type
Bibliography