Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCHANGING MARKETING STRATEGIES IN A NEW ECONOMY (Book).AbstractReviews the book 'Changing Marketing Strategies in a New Economy,' edited by Jules Backman and John A. Czepeil.SubjectsCHANGING Marketing Strategies in a New Economy (Book); BACKMAN, Jules; CZEPIEL, John; MARKETINGPublicationManagement Review, 1978, Vol 67, Issue 7, p63ISSN0025-1895Publication typeBook Review