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- Title
COMUNICACIÓN DE BIEN PÚBLICO: UN ESTUDIO COMPARADO ENTRE MÉXICO Y CUBA.
- Authors
Hernández Alfonso, Eduardo Alejandro; Paz Enrique, Luis Ernesto
- Abstract
The study of communication for the public good constitutes an imperative to increase the critical awareness of audiences on certain issues. Instead, it constitutes a category with a limited theoretical, conceptual, and methodological foundation. In the production of the Latin American media, the problems and needs that originate the action are fragmented, as well as the result is homogenized from an awareness campaign or in the coverage of news of public interest. In current practice, the reality/possibility binomial is avoided, and consequently, work and social transformation are minimized. The following were proposed as research objectives: 1) to characterize the essential elements that express public good communication in Cuba and Mexico and 2) to compare the expressions of public good communication in Cuba and Mexico based on their similarities and differences. The present study is classified as descriptive compared. To obtain the results in the investigation, methods will be used at the theoretical and empirical levels. In the latter, the documentary analysis method and comparative analysis stand out. Similarities are identified in both contexts from the control of the thematic agenda that is addressed in the media. In the Cuban case, as result of the totalitarian control mechanisms of the state and the one-party system, and in the Mexican case, in the reproduction of capital and the political forces in power.
- Subjects
MEXICO City (Mexico); CUBA; AUDIENCE awareness; PUBLIC communication; COMMON good; PUBLIC interest; SOCIAL services; AUDIENCES
- Publication
Revista Telos, 2023, Vol 25, Issue 3, p569
- ISSN
1317-0570
- Publication type
Article
- DOI
10.36390/telos253.02