We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Identification of The Dimensions of Factory Outlets Viability in Yogyakarta.
- Authors
Permana, Aji Herda; Hidayah, Atika Nur; Panjawa, Jihad Lukis; Arzyyanti, Rohmah Nur; Purboyo, Wahyu Tri
- Abstract
Factory outlets are known for providing affordable designer clothing and clothing of a higher caliber. Quick corporate growth and fierce rivalry among competitors impact a company's capacity to remain viable. This study investigated the roles that product quality, pricing, and marketing play in maintaining the viability of the factory outlet industry. According to the study's findings, dimensions such as product quality, pricing, and promotions all impact a factory outlet's ability to remain viable in the long run. To enhance sales of factory outlet items, product quality, pricing, and sales promotion are the key determinants in capturing the hearts of customers. Every business must rapidly decide on its price to advertise a good product or service. Additionally, it encourages factory outlets in Yogyakarta to enhance their capacities and plans to ensure their long-term viability.
- Subjects
YOGYAKARTA (Indonesia); OUTLET stores; CORPORATE growth; PRICES; MARKETING; PRODUCT quality
- Publication
KnE Social Sciences, 2024, p678
- ISSN
2518-668X
- Publication type
Article
- DOI
10.18502/kss.v9i14.16137