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- Title
Morte e vida severina: Quando o Design Social Deságua na Cultura.
- Authors
Fúrio Melara, Lucas; Pereira de Andrade, Ana Beatriz
- Abstract
This article is based on the experience report of project development in Social Design as a tool for cultural promotion with a focus on the city of Bauru, in the interior of the State of São Paulo. Through dialogues between Branding, Social Design, Editorial Design, Fashion and Art, with the work “Morte e Vida Severina”, a poem by João Cabral de Melo Neto interpreted through a contemporary ballet performance. The choreography “Morte e Vida Severina” reinterprets the aspects presented by the remarkable poem, such as the persistence and renewal of life during the performance, using bodies as an element for the narrative of this story.
- Subjects
DESIGN; PROMOTION (School); POETRY (Literary form); PERFORMANCE; PERSISTENCE (Economics)
- Publication
Actas de Diseño, 2022, Issue 41, p207
- ISSN
1850-2032
- Publication type
Article