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- Title
CAPTAÇÃO DE RECURSOS EM ORGANIZAÇÃO DA SOCIEDADE CIVIL -- uma prática criativa.
- Authors
Ferrari, Miriam
- Abstract
The purpose of this article is offer a widest view about expertise of third sector professional in the direction of fundraising. Traces a historic panorama of fundraising practice to the social organization in other countries in order to register the value of traditional fundraising's approach. Describes fundamental strategies that the professional must exercise to realize fundraising plans in order to attend growing demands of social organization. Beyond strategic planning, must build creativity to constantly transform fundraising's concept; learn how to be entrepreneur and to innovate and keep high efficacy putting the strategy as the differential of actions.
- Subjects
MANAGEMENT of nongovernmental organizations; CREATIVE ability in business; STRATEGIC planning -- Methodology; FUNDRAISERS (Persons); FUNDRAISING; MANAGEMENT
- Publication
Pensamento & Realidade, 2014, Vol 29, Issue 2, p63
- ISSN
1415-5109
- Publication type
Article