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- Title
Image and Issue Advertising: A Corporate and Public Policy Perspective.
- Authors
Heath, Robert L.; Nelson, Richard Alan
- Abstract
This article reviews current advertising case law and its implications for advocacy communication, as well as relevant image/issue advertising regulatory decisions by the FTC, FCC, and IRS. In an effort to minimize the chilling effect of this regulation, the authors offer guidelines aimed at assisting communication managers charged with designing effective campaigns.
- Subjects
UNITED States; ADVERTISING laws; GOVERNMENT policy on advertising; BUSINESS communication laws; UNFAIR competition; ADVOCACY advertising; CORPORATE public relations; INDUSTRIAL management; UNITED States politics &; government, 1981-1989
- Publication
Journal of Marketing, 1985, Vol 49, Issue 2, p58
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224298504900205