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- Title
Communication, Persuasion and Cognition: The Review on Application of the ELM-Model in Political Communication of North Cyprus.
- Authors
Çiftçi, Dilan
- Abstract
This study mainly focused on the problematic notions of cognition and persuasion process application in political communication. For this process the ELM-Model was used to explain the persuasiveness of the political messages with special reference to their perceptions of candidates, shared values, and ideological link. These are attached through the cognitive process as persuasion apparatuses in the course of similarities between the candidates and citizens. In this study social differences and similarities are not only covers social but also psychological responses of both candidates and voters. The ELM-Model was crucial topic in terms of cognition and persuasion in the political communication studies, which helps to understand and evaluate voters' decisions and election campaigns at the same time. In order to show, the application of ELM-Model in the North Cyprus political communication, this study introduces the four categorization of the political messages evaluation. For this purpose, semi-structured in-depth interview method was used to explain the application of the ELM-Model in North Cyprus political communication. The findings suggest that in North Cyprus political communication central route of ELM-Model was more applicable. Citizens were mostly persuaded by the central route in the application.
- Publication
Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2018, p133
- ISSN
1304-3846
- Publication type
Article
- DOI
10.31123/akil.454222