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- Title
INFLUENCE STRATEGY IN THE JBS AND ODEBRECHT GROUPS: SCOPE OF ACTION AND STRATEGIC OBJECTIVES.
- Authors
Correia Ferreira, Rui Fernando; Fróes Couto, Felipe; Almada, Lívia; Almeida Vilela, Bruno
- Abstract
Objective: The objective of this study was to identify and categorize influence strategy objectives pursued by JBS and Odebrecht in order to gain a competitive advantage in their relationship with the State. Theoretical framework: Beyond the theoretical perspective of the nonmarket strategy, and based on economic sociology, the concept of influence strategy was used to analyze social, political, and economic relations between the State and corporations. Method: We employed a ‘structure analysis’ for the identified events, based on over 35 hours of video recordings with 27 executives from the aforementioned companies. Results: We identified 23 cases of influence strategies, in which private actors used complex actions in Company-State relations in search of gains from sources of competitive advantages. Conclusion: Three common strategic goals were identified: i) contract winning; ii) regulation/exemption; iii) influence on the public bureaucracy at the municipal, state, and federal levels.
- Subjects
ECONOMIC sociology; SOCIOECONOMICS; CORPORATIONS; BUREAUCRACY; INTERORGANIZATIONAL relations
- Publication
Revista Ibero-Americana de Estratégia (RIAE), 2024, Vol 23, Issue 2, p1
- ISSN
2176-0756
- Publication type
Article
- DOI
10.5585/2024.24896