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- Title
A VE B TİPİ KİŞİLİK ÖZELLİKLERİNE SAHİP TÜKETİCİLERİN YAVAŞ MODA ALGILARININ İNCELENMESİ.
- Authors
KARACA, Şükran
- Abstract
A new sustainable movement in the apparel industry is slow fashion. Slow fashion; ıt is a concept that includes the replacement of harmful chemicals with environmentally friendly materials, recycling of garments and reducing waste and resource consumption. Some people prefer fashionable clothing while others are influenced by this socially conscious movement, which encourages them to buy high quality products less often than quantity. Therefore, the personality structure of people affects the choice of c lothes. F or t his reason, it is aimed to examine the slow fashion perceptions of consumers with different personality types. The data were obtained from 418 people living in the city center of Sivas city by convenience sampling using the method of face-to-face survey. As a result of the research, it has been determined that the consumers with type A personality characteristics prefer the more original products and the consumers with type B personality characteristics prefer the more original products. In addition, this research shows that the perception of slow fashion varies according to gender, age and income.
- Subjects
SIVAS (Turkey); CLOTHING industry; CONSUMER goods; PRODUCT quality; SAMPLING methods; PERSONALITY
- Publication
International Journal of Economic & Administrative Studies, 2020, Issue 26, p135
- ISSN
1307-9832
- Publication type
Article
- DOI
10.18092/ulikidince.567988