We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Employee Wellness Programs: A Strategy for Increasing Participation.
- Authors
Busbin, James W.; Campbell, David P.
- Abstract
Employee wellness programs can bring dramatic reductions in organizational health insurance premiums. However, employee participation in such programs is voluntary and averages only about 20% within sponsoring companies. Higher participation rates could be achieved by using a marketing approach. The authors illustrate a consumer-oriented marketing approach that examines the influences on employees' decisions to participate in employee wellness programs.
- Subjects
UNITED States; EMPLOYEE health promotion; HEALTH promotion; HEALTH insurance; HEALTH care reform; OCCUPATIONAL health services; MEDICAL care costs; MEDICAL care
- Publication
Journal of Health Care Marketing, 1990, Vol 10, Issue 4, p22
- ISSN
0737-3252
- Publication type
Article