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- Title
Part 2: The Determination of Web Credibility: A Theoretical Model Derived From Qualitative Data.
- Authors
Dochterman, MarkA.; Stamp, GlenH.
- Abstract
Previous research uncovered 12 factors impacting Web credibility judgments: authority, page layout, site motive, URL, crosscheckability, user motive, content, date, professionalism, site familiarity, process, and personal beliefs. These factors are examined in terms of general trends as they pertain to the three groups that provided the data: undergraduate students, graduate students, and faculty. A theoretical model is created from the data to describe the process through which web users make web credibility judgments.
- Subjects
WEBSITES; COMPUTER user attitudes; WEBSITE usability; INTERNET users; DECISION making
- Publication
Qualitative Research Reports in Communication, 2010, Vol 11, Issue 1, p44
- ISSN
1745-9435
- Publication type
Article
- DOI
10.1080/17459430903514809