We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Conjoint analysis in marketing: New developments with implications for research and practice.
- Authors
Green, Paul E.; Srinivasan, V.
- Abstract
The authors update and extend their 1978 review of conjoint analysis. In addition to discussing several new developments, they consider alternative approaches for measuring preference structures in the presence of a large number of attributes. They also discuss other topics such as reliability, validity, and choice simulators.
- Subjects
CONJOINT analysis; CONSUMER preferences research; MARKETING; MARKETING research; CONSUMER behavior research; INDUSTRIAL management; PRODUCT management; PREFERENCES (Philosophy); COST analysis; ECONOMICS
- Publication
Journal of Marketing, 1990, Vol 54, Issue 4, p3
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224299005400402