We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Cases in Public and Nonprofit Marketing/ Readings in Public and Nonprofit Marketing/ Marketing for Nonprofit Organizations...
- Authors
Hollander, Stanley C.; Capon, Noel; Mauser, Gary
- Abstract
The article reviews several books on nonprofit marketing including "Cases in Public and Nonprofit Marketing," and "Readings in Public and Nonprofit Marketing," both by Christopher H. Lovelock and Charles B. Weinberg, and "Marketing for Nonprofit Organizations," 2nd Edition, by Philip Kotler.
- Subjects
CASES in Public &; Nonprofit Marketing (Book); READINGS in Public &; Nonprofit Marketing (Book); MARKETING for Nonprofit Organizations (Book); LOVELOCK, Christopher H.; WEINBERG, Charles B.; KOTLER, Philip, 1931-; NONFICTION
- Publication
Journal of Marketing, 1982, Vol 46, Issue 3, p125
- ISSN
0022-2429
- Publication type
Book Review