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- Title
1.0 MACROMARKETING.
- Authors
Gross, Walter; Penn Jr., William S.; Leonard, Myron; Lammers, H. Bruce; Soldner, Helmut; Freiden, Jon B.; Michman, R.D.; Hindersman, Charles H.; Pletcher, Barbara A.; Spencer, Ulrich M.
- Abstract
The article contains a section of abstracts regarding Macromarketing from various publications. Some of the articles include "The Measure of Consumer Confidence," by Fabian Linden from the publication, "Across the Board;" "Attitudes Cause Behaviors: A Cross-Lagged Panel Analysis," by Lynn R. Kahle and John J. Berman from the publication, "Journal of Personality and Social Psychology;" and "Effects of Pitch and Speech Rate on Personal Attributions," by William Apple, Lynn A. Streeter, and Robert M. Krauss from the publication, the "Journal of Personality and Social Psychology."
- Subjects
MARKETING; CONSUMER attitudes; CONSUMER confidence; KRAUSS, Robert M.; KAHLE, Lynn R.; LINDEN, Fabian; SOCIAL psychology; BERMAN, John J.; CONSUMER behavior; APPLE, William; STREETER, Lynn A.
- Publication
Journal of Marketing, 1980, Vol 44, Issue 1, p95
- ISSN
0022-2429
- Publication type
Article