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- Title
3.0 REGULATION OF PRICE COMPETITION.
- Authors
Werner, Ray O.; Tower, C. Burk; Knapp, Robert W.
- Abstract
The article presents information on legal developments in marketing relative to the regulation of price competition. In regard to price discrimination, the article discusses United States v. United States Gypsum Co., et al. and an issue regarding compliance with Section 2(b) of the Robinson-Patman Act and good-faith meeting of a competitor's price. The article discusses the details of the case as it made its way to the U.S. Supreme Court, where the ultimate finding rested on a procedural rationale, which the author argues, raises more questions about antitrust law than it answers. A second discussion involving the U.S. Federal Trade Commission and the Ford Motor Company and General Motors Corporation and discriminatory advertising allowances is presented.
- Subjects
UNITED States; PRICING; PRICE discrimination; PRICE fixing; ANTITRUST law; COMMERCIAL crimes; TRADE regulation; UNITED States v. United States Gypsum Co. (Supreme Court case); UNITED States. Supreme Court; UNITED States. Federal Trade Commission; FORD Motor Co.; GENERAL Motors Corp.; ADVERTISING; ACTIONS &; defenses (Law)
- Publication
Journal of Marketing, 1979, Vol 43, Issue 2, p108
- ISSN
0022-2429
- Publication type
Article