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- Title
MARKETING MIX.
- Authors
Gross, Walter; LaPlaca, Peter J.; Lamb, Charles; Fagen, C. L.; Penn, William S.; Jackson, Donald W.; Hindersman, Charles H.; King, Robert L.; Muhlbacher, Hans; Etzel, Michael J.; Lanham, Ronald; Grundy, Roy R.; Kahler, Ruel; Michman, R. D.; Lowry, John R.; Walker, Bruce J.; Kirchner, D. F.; Jolson, Marvin A.
- Abstract
The article presents abstracts relating to subject of marketing. They include "Perceptions of the Industrial Distributor," by Peter J. LaPlaca, "Effects of Administrative Control on Efficiency of Vertical Marketing Systems," by Charles Lamb, and "Pricing Behavior in the Chemical Industry," by William S. Penn, Jr.
- Subjects
MARKETING mix; MARKETING; INDUSTRIAL efficiency; PRICING
- Publication
Journal of Marketing, 1976, Vol 40, Issue 3, p118
- ISSN
0022-2429
- Publication type
Abstract