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- Title
Stop Killing Us with Kindness.
- Authors
Van Dyke, Arthur W.
- Abstract
The article reports on the implications of advertising in religious publications and periodicals. The author asserts that religious periodicals of all denominations are a viable marketing medium for advertisers. It is further suggested that advertisers not let emotions or other personal issues stop them from advertising automobiles or food products in magazines such as "Hadassah," "Christian Herald," or "Christian Science Monitor." The author also includes information about a panel he moderated that consisted of 300 publishers of religious periodicals.
- Subjects
RELIGION in advertising; RELIGIOUS newspapers &; periodicals; RELIGION &; the press; MAGAZINE advertising -- Social aspects; AUTOMOBILE advertising; PRINT advertising; ADVERTISING; MARKETING strategy; MARKETING &; society; ADVERTISERS; RELIGION &; society; PERIODICALS &; society
- Publication
Journal of Marketing, 1976, Vol 40, Issue 3, p90
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224297604000325