Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFUNDAMENTALS OF MODERN MARKETING.AuthorsSahwver, Donald L.; Willenborg, John F.AbstractThe article presents a review of the book "Fundamentals of Modern Marketing," by Edward W. Cundiff, Richard R. Still and Norman A.P. Govoni.SubjectsFUNDAMENTALS of Modern Marketing (Book); CUNDIFF, Edward W.; STILL, Richard R.; GOVONI, Norman A. P.; MARKETING education; NONFICTIONPublicationJournal of Marketing, 1973, Vol 37, Issue 4, p125ISSN0022-2429Publication typeBook Review