Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title10. International Marketing.AuthorsPenn Jr., William S.; Wilemon, David L.; Hindersman, Charles H.; Worcester, Robert M.AbstractThe article presents international marketing abstracts. They include "New Era Opens for Public Relations Abroad," by Sylvan M. Barnet, Jr., "The International Store Keeper," by Stanley C. Hollander, and "Radio and Television in the Netherlands."SubjectsNETHERLANDS; EXPORT marketing; PUBLIC relations; INTERNATIONAL business enterprises; MASS media &; culture; CONSUMERISM; RETAIL industry; INTERNATIONAL trade; ECONOMICSPublicationJournal of Marketing, 1969, Vol 33, Issue 4, p93ISSN0022-2429Publication typeAbstract