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- Title
1. Advertising and Promotion.
- Authors
Penn, Jr., William S.; Fox, Harold W.; Kahler, Ruel; Schutte, Thomas F.; Wieland, John H.; Gross, Walter; Wright, John S.; Wolf, Alois F.
- Abstract
The article presents abstracts of articles related to advertising and promotion appearing in various periodicals. Articles abstracted include "Manual of Marketing," appearing in the October 1965 issue of "Premium Practice," "Must Advertising Communicate to Sell?" by Charles K. Ramond, appearing in the September-October 1965 issue of "Harvard Business Review," and "Are There Economies of Scale in Advertising?" by Julian L. Simon, appearing in the June 1965 issue of "Journal of Advertising Research."
- Subjects
MARKETING; ADVERTISING; SALES promotion; ECONOMIES of scale
- Publication
Journal of Marketing, 1966, Vol 30, Issue 2, p73
- ISSN
0022-2429
- Publication type
Abstract