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- Title
11. Governmental Relationships to Marketing.
- Authors
Wieland, John H.; Fox, Harold W.
- Abstract
The article contains a section of abstracts regarding governmental relationships to marketing from various publications. Some of the articles include "Pitfalls for Price Competitors: State and Federal Restrictions on Below Cost or Unreasonably Low Prices," "Emerging Antitrust Issues: Reciprocity, Diversification and Joint Ventures," and "The Post Office and Publishers' 'Purestrings': A Study of the Second Class Mailing Permit."
- Subjects
RECIPROCITY (Commerce); JOINT ventures; DIVERSIFICATION in industry; ANTITRUST law; STRATEGIC alliances (Business); POST office buildings; PRICE fixing
- Publication
Journal of Marketing, 1964, Vol 28, Issue 4, p95
- ISSN
0022-2429
- Publication type
Abstract