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- Title
1. Advertising and Sales Promotion.
- Authors
Penn Jr., William S.; Goldstucker, Jac L.; Disch, Wolfgang; Spencer, Ulric M.; Hinderman, Charles H.; Morgan, L. Robert; Regan, William J.; Fisk, George
- Abstract
The article presents abstracts of marketing literature related to advertising and sales promotion. They include "What is Available in Syndicated Film for Television," by Lawrence W. Lichty, "A Note on the Golden Age of Advertising," by David M. Blank, and "18,000,000 Book Nobody Reads," by Reynolds Girdler.
- Subjects
ADVERTISING; SALES promotion; TELEVISION broadcasting of films; MARKETING strategy; BOOKS &; reading; TELEVISION advertising; MARKETING
- Publication
Journal of Marketing, 1963, Vol 27, Issue 4, p88
- ISSN
0022-2429
- Publication type
Abstract