Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title22. Theories in Marketing.AuthorsHollander, Stanley C.AbstractThe article presents a section of abstracts related to marketing theory. They include "The development of the extractive industries," "The basic theory of normal prices," and "Framework for marketing strategy."SubjectsMARKETING strategy; BUSINESS planning; MARKETING; PRICINGPublicationJournal of Marketing, 1962, Vol 26, Issue 3, p112ISSN0022-2429Publication typeAbstract