We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Consumers’ Valuation of Rice‐Grade Labeling.
- Authors
Choi, Young Woon; Lee, Ji Yong; Han, Doo Bong; Nayga, Jr., Rodolfo M.
- Abstract
Abstract: The current Korean rice‐grading system has a “no test” option that allows rice to not be graded in the market. This study examines Korean consumers’ valuation of a rice‐grading system without the “no test” option. We apply a nonhypothetical experimental auction to elicit consumers’ willingness to pay for each rice grade and identify the impact of the provision of additional grading information on product valuation. We then use contingent and inferred valuations to obtain consumers’ valuation of a mandatory rice‐grading system without the “no test” option. We find that Korean consumers are willing to pay an additional premium for each rice grade and that rice‐grading information is the most important factor that differentiates the rice products. Rice consumers in Korea also strongly prefer a mandatory rice‐grading system without the “no test” option.
- Subjects
SOUTH Korea; RICE farming; FARM produce grading; AGRICULTURE; CONSUMER behavior; RICE; PRICES
- Publication
Canadian Journal of Agricultural Economics, 2018, Vol 66, Issue 3, p511
- ISSN
0008-3976
- Publication type
Article
- DOI
10.1111/cjag.12168