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- Title
Portales de internet: concepto, tipología básica y desarrollo.
- Authors
Gómez, Juan Carlos García
- Abstract
This paper shows the evolution of the first internet search engines, indexesand service providers towards their conversion into portals. These can begrouped into three classifications: general, vertical, and corporate. Somedistinguishing characteristics of portals are analyzed as well as the reasonsbehind their existence in internet. Also discussed are the main elements whichfavour their success, including: generation of contents, creation of virtualcommunities, promotion of user loyalty and development of e-commerce.
- Subjects
WEB portals; ELECTRONIC commerce; COMPUTER networks in business enterprises; WEB search engines; INTERNET
- Publication
El Profesional de la Información, 2001, Vol 10, Issue 7/8, p4
- ISSN
1386-6710
- Publication type
Article
- DOI
10.1076/epri.10.7.4.9047