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- Title
PRODUCTO TURÍSTICO SOSTENIBLE EN URUGUAY: IMPACTO GENERADO EN RESULTADOS FINANCIEROS.
- Authors
Suárez Blanco, Ma. Macarena
- Abstract
The objective of this work is to give an account of the relevance that it presents for tourism organizations to be able to implement sustainable proposals within their offer to improve their economic results, as well as for the city / country where they are strengthening their reputation. From the investigation of cases, news and specialized bibliography in the subject, will realize the progress that presents in other countries, and its applicability in Uruguay. For this, it is going to analyze what is understood as sustainable tourism, the main characteristics that these sustainable proposals present and study the results of research carried out on this subject. In conclusion, tourists prefer proposals that are socially and environmentally responsible and that will generate an improvement in the income of these organizations, as well as their external image and reputation.
- Publication
TURyDES, 2019, Vol 12, Issue 27, p1
- ISSN
1988-5261
- Publication type
Article