We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
ORGANIZATION'S MANAGEMENT VIEWS REGARDING MASS COMMUNICATION.
- Authors
CURETEANU, R. S.; RUSU, S.; ISAC, F. L.
- Abstract
Mass communication media already plays a dominant role in the life of everyone. Helped by the growth and convergence of global telecommunications and information technology, the role of these media is only becoming more and more important. Few people, let alone organizations, dare to forecast where this will lead in years to come other than to suggest that the media will play a vital role in the survival of every organization.
- Subjects
MASS media; COMMUNICATION; TELECOMMUNICATION; INFORMATION technology; ORGANIZATION; TECHNOLOGY
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2011, Vol 13, Issue 2, p143
- ISSN
1453-1410
- Publication type
Article