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- Title
BARTER EXCHANGES AND SMALL BUSINESS: AN INVESTIGATION OF THE TRANSFERABILITY OF THE US MODEL TO EUROPE.
- Authors
FORBES, CAROL A.; HEALEY, NIGEL M.
- Abstract
This paper explores the phenomenon of barter exchanges, which have become widespread in the United States and provide small retailers and service companies with a means of trading goods or services directly with each other. Using a case study approach in the United States, the papers examines the mechanics of barter exchanges and the advantages and disadvantages to its users in the small business sector. It then considers the spread of barter exchanges to Europe and, using a questionnaire survey, identifies a range of obstacles to the successful transfer of this US model.
- Publication
Journal of Enterprising Culture, 1999, Vol 7, Issue 4, p313
- ISSN
0218-4958
- Publication type
Article
- DOI
10.1142/S0218495899000194