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- Title
Tendencias en el pensamiento gerencial: hacia la concepción de una mayor conciencia social.
- Authors
Ángel Aguirre, Miguel
- Abstract
The article focuses on tendencies in managerial thinking and the need for businesses enterprises to elevate to a higher social conscience that integrates ethics with social responsibility. The author discusses the thoughts of 2006 Nobel Peace Prize winner and founder of the Bangladeshian bank Grameen Bank, Muhammad Yunnus, regarding his vision for the purpose of corporations. The author indicates that Yunnus sees corporations as being created to solve problems, not to earn money.
- Subjects
BUSINESS ethics; SOCIAL responsibility of business; INDUSTRIAL management &; society; BUSINESS models; BANK, Grameen; GRAMEEN Bank (Company)
- Publication
Revista de Comunicación (1888198X), 2011, Issue 21, p54
- ISSN
1888-198X
- Publication type
Article