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- Title
Festival tourism in South Africa: Characteristics and motivations of attendees at craft beer festivals.
- Authors
ROGERSON, CHRISTIAN M.; COLLINS, KEAGAN J. E.
- Abstract
Festival tourism is a growing issue in South African tourism writings. Most contemporary work examines music, arts, sports or food and drink festivals, especially wine festivals. This article addresses beer tourism which is a rising focus in culinary tourism. An international review of research on beer tourism and beer festivals provides the context for this investigation of South African beer tourism. Currently, beer tourism is concentrated upon craft beer micro-breweries and associated organized beer festivals. The article unpacks the characteristics and motivations of beer festival attendees at four South African beer festivals. Key findings are the dominance of festival attendees by Millennials, by day visitors at large city festivals, and by domestic tourists at festivals hosted in small towns.
- Subjects
SOUTH Africa; FOOD tourism; CRAFT beer; BEER festivals; MOTIVATION (Psychology); TOURISM
- Publication
African Journal for Physical, Health Education, Recreation & Dance, 2015, p76
- ISSN
1117-4315
- Publication type
Article