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- Title
Digital-Branding and Social-Media Strategies for Professional Athletes, Sports Teams, and Leagues: An Interview With Digital Royalty's Amy Martin.
- Authors
Ballouli, Khalid; Hutchinson, Michael
- Abstract
An interview with Amy Martin, founder of digital-branding agerncy Digital Royalty, is presented. She explains her involvement with social media and believes it is important because it offers a dialogue that is counterintuitive to the basic tenets of marketing. She relates her experience working for the Phoenix Suns. She comments on her social media strategy for basketball player Shaquille O'Neal.
- Subjects
MARTIN, Amy; SOCIAL media; PHOENIX Suns (Basketball team); O'NEAL, Shaquille, 1972-; MARKETING
- Publication
International Journal of Sport Communication, 2010, Vol 3, Issue 4, p395
- ISSN
1936-3915
- Publication type
Interview
- DOI
10.1123/ijsc.3.4.395