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- Title
The Fabulous New Material Culture.
- Authors
Lammi, Minna; Pantzar, Mika
- Abstract
The article discusses the introduction of plastics to consumers in Finland in the 1950s and 1960s, with attention to the marketing of plastic housewares and domestic appliances to Finnish housewives as a symbol of progress and a way of simplifying housekeeping. In particular, newspaper articles, advertisements, and short films pertaining to synthetic materials are examined for how American concepts of rationalization and modernity were introduced to Finnish consumer culture, which developed relatively late compared to that in the rest of Europe and the United States.
- Subjects
FINLAND; PLASTICS industry advertising; HOUSEWIVES as consumers; FINNISH history, 1945-1981; PLASTICS in household appliances; CONSUMPTION (Economics) -- History; 20TH century technological innovations; CULTURAL production; PROMOTIONAL films; AMERICANIZATION; HOUSEKEEPING; TWENTIETH century
- Publication
Österreichische Zeitschrift für Geschichtswissenschaften, 2010, Vol 21, Issue 2, p105
- ISSN
1016-765X
- Publication type
Article