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- Title
Visual representations of gender and computing in consumer and professional magazines.
- Authors
Cox, Andrew
- Abstract
Studies in the 1980s showed that advertising images of computers were gendered, with women relatively less represented, and shown with less empowered roles, problems or presented as sexual objects. This paper uses a mix of content and interpretative analysis to analyse current imagery in consumerist and professional society publications. It reveals the present variation and complexity of the iconography of computers and people across different domains of representation, with the continuation of gender bias in subtle forms.
- Subjects
GENDER identity in advertising; SEX discrimination against women; OCCUPATIONAL segregation; EMPLOYMENT discrimination; COMPUTERS &; women; COMPUTER industry advertising; INFORMATION technology
- Publication
New Technology, Work & Employment, 2009, Vol 24, Issue 1, p89
- ISSN
0268-1072
- Publication type
Article
- DOI
10.1111/j.1468-005X.2008.00220.x