We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Can nudging only get you so far? Testing for nudge combination effects.
- Authors
Howley, Peter; Ocean, Neel
- Abstract
There is an emerging body of evidence to suggest that nudges can motivate behaviour change. The question as to whether using nudges in tandem 'crowds out' the marginal effectiveness of each one has attracted little attention. Using a randomised survey experiment consisting of 1,800 farmers, we tested the impact of two nudge interventions (injunctive norm and social signalling) when used individually in isolation and also when used in combination. Our findings are indicative of limited crowd out effects and more generally suggest that there may be scope for employing non-monetary interventions in combination when it comes to encouraging technology uptake.
- Subjects
SOCIAL norms
- Publication
European Review of Agricultural Economics, 2022, Vol 49, Issue 5, p1086
- ISSN
0165-1587
- Publication type
Article
- DOI
10.1093/erae/jbab041