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- Title
Our wills and fates do so contrary run.
- Authors
Mack, Frank
- Abstract
BACKGROUND In August 2013, the University of California at Santa Cruz Division of the Arts issued a press release announcing that the university's nationally known classical theatre company, Shakespeare Santa Cruz (SSC), would cease most operations, continuing only a modest education program. The releases said the company's main season productions would end permanently after the 2013 series. SSC had produced more than 30 years of professional Shakespeare and other classical productions. While insiders knew there were problems, patrons and the community were shocked. What caused a company that had managed to survive for 32 years to shut down? Was there a macroenvironmental trend that led to this outcome or was there something in the DNA of this company that sealed its fate long ago? To answer those and other questions, an in-depth analysis of SSC was required seeking to identify any unusual administrative structures or operating circumstances. METHODOLOGY Most of the information gathered for this case study was derived both from public sources and from interviews conducted on site and by phone in the spring of 2014. Supporting documentation was provided by SSC, and additional documentation was gathered from news articles. I acknowledge the support and generosity of the School of Fine Arts Creative Activity and Research Committee and Dr. Jeff Seaman, Vice Provost and Vice President for Research, for helping to make this project possible. SSC INITIAL ORGANIZATIONAL OVERVIEW SSC was a program of the Division of the Arts at the University of California at Santa Cruz (UCSC). It did not have 501(c)(3) status but operated for 32 years as part of this "RU/VH" (Research Universities/Very High Activity) university.i
- Subjects
THEATRICAL companies; SANTA Cruz Shakespeare; THEATER production &; direction
- Publication
American Journal of Arts Management, 2016, Vol 4, Issue 1, p1
- ISSN
2333-3537
- Publication type
Article