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- Title
INSTITUTIONS AND ORGANISMS INVOLVED IN THE STUDY OF MARKETING AT INTERNATIONAL LEVEL.
- Authors
NICOLAU, Irina; MUŞETESCU, Adina; CRĂCIUN, Cristian Ştefan
- Abstract
Nowadays, marketing is experiencing a great development on both plans - theoretical and practical, at the underlying economic and social processes which manifests worldwide such as globalization, the remarkable progress in technology, deregulation, market fragmentation, the levers of power by clients etc. The universal significance of marketing has encouraged the promotion of knowledge and marketing tools, their penetration in various fields, the diffusion of experience, both in theory and practice. A significant contribution in this respect was brought by the specialized institutions and organizations in marketing, both within individual countries and internationally.
- Subjects
MARKETING research; ECONOMIC development; DEREGULATION; MARKETING agreements; MARKETING management
- Publication
Knowledge Horizons / Orizonturi ale Cunoasterii, 2015, Vol 7, Issue 2, p96
- ISSN
2069-0932
- Publication type
Article