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- Title
La producción de enfermedad en el paradigma de la salud del siglo XXI.
- Authors
Rodríguez Zoya, Paula G.
- Abstract
This research relates the need for a body care and health in order to achieve a perfect health and the expansion phenomenon of "medicalization" through the invention of diseases. The central thesis supports that the interdependence of both phenomena constitutes the basis of the sanitary paradigm which settles in XXI Western civilizations. This research make problematic the articulation of such phenomena from the social circulation of ideas, comments, thesis around health, disease, and body care and health which result from discourses of "medicalization" processes of human conditions and daily life. Results of discourse analysis of a corpus of fifty (50) advertising spots referring to medical and cosmetic products, published in an open television and Argentina cable in 2009 have been systematized. The analysis of the advertising discourse of pharmaceutical industry allows reconstructing the significance system of the need for a perfect health which operates as a device for the invention of diseases and "medicalization" of daily life.
- Subjects
MEDICALIZATION; COMMUNICABLE diseases; EVERYDAY life; HYGIENE; HEALTH education
- Publication
Revista Anagramas, 2013, Vol 11, Issue 22, p37
- ISSN
1692-2522
- Publication type
Article