Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleLa R.F.M. a lu pour vous.SubjectsMARKETING consultants; CORPORATE image; INTERNET marketing; SOCIAL networks; INTERNET strategy; ELECTRONIC commercePublicationRevue Française du Marketing, 2011, Issue 232, p113ISSN0035-3051Publication typeArticle