We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
A Regulamentação Ambiental Conduzindo Estratégias Ecoinovativas na Indústria de Papel e Celulose.
- Authors
Maçaneiro, Marlete Beatriz; Kuhl, Marcos Roberto; da Cunha, João Carlos; Kindl da Cunha, Sieglinde
- Abstract
This study aimed to analyze the association of environmental regulation with the adoption of both proactive and reactive eco-innovation strategies in the Brazilian pulp, paper, and paper product industry. Methodology was based on a quantitative approach, using a cross-sectional survey by means of a self-administered online questionnaire answered by 117 sector companies of all sizes and Brazilian regions. Data analysis consisted of inferential statistics with logistic regression analysis. The main results show that the organizations participating in this study consider environmental regulation as conducive of proactive, more than reactive, eco-innovation strategies, as opposed to previous literature. This result fits into the evolutionary perspective, which postulates that companies see environmental regulation as less a cost and more an opportunity, directing them to improve productivity and competitiveness.
- Subjects
BRAZIL; ENVIRONMENTAL regulations; INNOVATIONS in business; INNOVATION adoption; BUSINESS planning -- Environmental aspects; PAPER industry; ECONOMICS
- Publication
RAC: Revista de Administração Contemporânea, 2015, Vol 19, Issue 1, p65
- ISSN
1415-6555
- Publication type
Article
- DOI
10.1590/1982-7849rac20151779