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- Title
Estratégia de Crescimento no Mercado Brasileiro de Cursos Pré-Vestibular: Caso Sistema Elite de Ensino.
- Authors
Evangelista, Oscar Camilo Silva; Santos, Cristiane Pizzutti dos
- Abstract
The Sistema Elite de Ensino operates in the Brazilian college preparation courses market, focusing on preparation to the most disputed examinations in the country. Founded in 1998 by four partners, Elite operates in ten Brazilian cities. After a period of disorganized expansion, when the individual development of the units was given priority in detriment of standardization and integration among them, the organization's growth was restricted due to a lack of agreement among its owners concerning the paths that should be followed to pursue this growth. The objective of this teaching case is to put the student in the role of one of the owners of Sistema Elite de Ensino in order to reach a consensus with the other owners to develop the firm's growth strategy for the following years. The student is expected to think about the most appropriate way for a service company to develop. This teaching case can be used in Services Marketing, Marketing Strategy or Entrepreneurship classes, in lato sensu and stricto sensu graduation courses.
- Subjects
BRAZIL; COLLEGE preparation programs; MARKETING in service industries; ECONOMIC development; STRATEGIC planning; ECONOMIC policy; ENTREPRENEURSHIP
- Publication
RAC: Revista de Administração Contemporânea, 2011, Vol 15, Issue 5, p955
- ISSN
1415-6555
- Publication type
Article
- DOI
10.1590/S1415-65552011000500010