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- Title
WEED, WORDS AND WINNING: ENTREPRENEURIAL STORYTELLING IN A STIGMATIZED INDUSTRY.
- Authors
Lashley, Kisha; Pollock, Timothy G.; Misangyi, Vilmos
- Abstract
In this paper, we examine how nascent firms configure their language use with their existing resources to affect their outcomes. We found that firms that configured their language to compliment instead of substitute for their existing resources, as well as the level of support in their external environments, were more successful in garnering positive evaluations from critical stakeholders. This study contributes to the literatures on entrepreneurial storytelling.
- Subjects
STORYTELLING in business; ENTREPRENEURSHIP
- Publication
Frontiers of Entrepreneurship Research, 2016, Vol 36, p182
- ISSN
0740-7416
- Publication type
Article