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- Title
How Humans Process Visual Information: A focused primer for designing information.
- Authors
Tetlan, Lou; Marschalek, Douglas
- Abstract
Data is presented identifying a major gap between two-dimensional (2D) communication modalities and actual learning of its content. It is proposed that information designers can create formats that are cognitively more effective by incorporating constructs from the cognitive sciences. In order to effectively design information for learning, an understanding of how the brain processes information is important and presented. In addition, application of cognitive constructs have the potential to guide designers in creating cognitive-based information designs (CID). Seven cognitive constructs are discussed that can directly impact the effectiveness of information formats.
- Subjects
VISUAL perception; INFORMATION design; COMMUNICATION
- Publication
Visible Language, 2016, Vol 50, Issue 3, p65
- ISSN
0022-2224
- Publication type
Article