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- Title
The Biasing Effect of Interviewer Expectations on Survey Results.
- Authors
Smith, Harry L.; Hyman, Herbert
- Abstract
This article reports on an experiment conducted to observe interviewer's expectations as to the organized structure of the respondent's attitude. Interviewer effect in survey research has been the subject of a sizable body of research during the past two decades. But recently, particularly in social psychology, research and theory organized around the central concept of cognition or perception have regained a position of prominence as witnessed in current writings and organized activities. Methodological research specifically on interviewer effects would require the broadest kind of study of the way interviewer and respondent regard each other and the interview situation. Interviewer effects would ultimately be seen in terms of a well-rounded theory embodying both motivational and cognitive principles. Many of the interviewers believed that the attitudes of any respondent are bound together in some organized structure. On the basis of this belief they expect the respondent to answer the many questions asked in a consistent manner.
- Subjects
INTERVIEWING; SURVEYS; ATTITUDE (Psychology); SOCIAL psychology; COGNITION; QUESTIONS &; answers
- Publication
Public Opinion Quarterly, 1950, Vol 14, Issue 3, p491
- ISSN
0033-362X
- Publication type
Article
- DOI
10.1086/266217