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- Title
VÍDEOS PREMIADOS EN LOS SABRE (2016) Y LOS EUROPEAN EXCELLENCE AWARDS (2015): PRÁCTICAS EXITOSAS DE EMPLEO DE CORPORATE VIDEO.
- Authors
COSTA-SÁNCHEZ, CARMEN
- Abstract
This paper analyses the awarded videos under this category at two of the more prestigious Public Relations contests, the SABRE and the European Excellence Awards (in their most recent edition already finalised). The aim of this work is the one of thinking about the components, the code and the content of the rewarded videos to know the main characteristics of successful practices that have received the approval of the professional sector. The results point to two main tendencies of success: The documentary code with real stories, on the one hand; as well as the humour and the parody, on another. Most pieces analysed are framed in transmedia campaigns, that allow to the publics to obtain greater contents in a more or less interactive way.
- Publication
Revista Prisma Social, 2016, Issue 17, p210
- ISSN
1989-3469
- Publication type
Article