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- Title
La efectividad de la comunicación de emergencias en redes sociales. Un estudio de caso de la cuenta de Twitter de Emergencias 112 Comunidad de Madrid.
- Authors
Mayo-Cubero, Marcos; Fernández, Javier Chivite
- Abstract
Social media is a vital tool for emergency communication. Metrics analysis can help evaluate its effectiveness and improve information management. This case study analyzes the posts of the official Twitter account of Emergencias 112 Comunidad de Madrid over five months. Correlations between variables are explored using a quantitative methodology. The results show that the posts with the highest impact are not local emergencies, but international news related to the Turkey and Syria earthquake emergency. We observe robust positive associations between the number of retweets, likes, and user reach. However, no significant associations were found between these variables and the number of clicks on the url. These findings suggest that popularity metrics on social media do not always correlate with the effectiveness of risk communication. This suggests a deeper and more complex evaluation of communication strategies on social media to improve risk management in the future.
- Subjects
MADRID (Spain : Region); TURKEY; RISK communication; INFORMATION resources management; SOCIAL media; FOREIGN news; EARTHQUAKES
- Publication
Estudios sobre el Mensaje Periodistico, 2023, Vol 29, Issue 2, p327
- ISSN
1134-1629
- Publication type
Article
- DOI
10.5209/esmp.87368