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- Title
STRATEJİK HALKLA İLİŞKİLERDE HALKLA İLİŞKİLER UYGULAYICI ROLLERİ.
- Authors
HOŞTUT, Sibel
- Abstract
Public relations practitioner roles provide the framework for public relations practices. The fact that public relations practices differ from organization to organization, and from practitioner to practitioner complicates the identification of practitioner roles. The diversity of public relations practitioners within the organization led to the research of practitioner roles which provided the entry of new empirical roles into the public relations literature. The purpose of this study is to examine the changing and evolving roles from technical to strategic public relations practices, to eliminate the confusion of public relations practitioner roles and with the triple typology (strategist, manager and technician) to contribute to the creation of consensus in the field.
- Subjects
PUBLIC relations research; ORGANIZATION; RESEARCH; LITERATURE; EXECUTIVES
- Publication
Suleyman Demirel University Journal of Faculty of Economics & Administrative Sciences, 2013, Vol 18, Issue 1, p417
- ISSN
1301-0603
- Publication type
Article