We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Hacia una comunicación política avanzada en la Internet 2.0.
- Authors
Sánchez, Miguel Moya; Herrera Damas, Susana
- Abstract
The continuous technological advances have transformed traditional communication relationships. Formerly unidirectional, vertical and asynchronous communications have become horizontal, multidirectional, interactive and networked ones. As a result, political communication can extend its scope and empower ordinary citizens. We propose an advanced political communication that makes use of these social media. We also identify the changes in behavior and attitude that should be adopted by major players in the process.
- Publication
Observatorio (OBS*), 2015, Vol 9, Issue 4, p113
- ISSN
1646-5954
- Publication type
Article
- DOI
10.15847/obsobs942015907