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- Title
CONTROVERSIAL BURTON SNOWBOARDS SPARK DEBATE.
- Authors
Olsen, Paul E.
- Abstract
The article presents a case study of the promotion of the Love and Primo snowboard lines from Burton Snowboards in Burlington, Vermont. The designs of both snowboards featuring photographs of nude women and graphic images of bodily injury triggered criticism from youth and women's advocates. Burton defended such designs as artistic expression. The article also discusses whether the introduction and promotion of the two snowboards demonstrates a socially responsible business.
- Subjects
BURLINGTON (Vt.); VERMONT; SNOWBOARDS; BURTON Snowboards (Company); PHOTOGRAPHY of the nude; SOCIAL responsibility of business
- Publication
Business Case Journal, 2011, Vol 18, Issue 2, p1
- ISBN
9780974664323
- ISSN
1937-8459
- Publication type
Case Study